Updated: May 22
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We are getting ready for a Craft Show this week. I thought it would be an awesome time to walk through how we apply to shows, get ready for them, and show our products.
Magnolia & Willows has been presenting our products at Craft Shows, County Fairs and Pop-Up events for about a year now. We’ve had successes and failures along the way. We’ll share them here so you can learn from our mistakes and maybe be encouraged to try a show yourself.
Our first Craft show was an utter failure! It was so bad; I swore I’d never go to another one. Imagine it’s July in Mississippi and we pay $25 to go to the park for a first annual craft show (during Covid!) with a breastfeeding infant and Grandpa. 😂 The show wasn’t advertised, so not many people came, everyone was avoiding people due to Covid, and it was about 97 degrees. Candles were melting, I carried my baby and all the products and set up. I stayed for 6 hrs. and never made a sale. Talk about discouraged. I just kept thinking ” What is wrong with my products?” “ Was it me they didn’t like?” “ Was my display terrible?” “Maybe I should lower my prices?”
If you’ve been there, you know. It almost feels like someone doesn’t like you personally. it feels like you are disliked, don’t matter or are worthless. It can be very upsetting.
Try not to feel bad about you, your products or your set up. It is a learning curve for sure.
The second show we did was totally different. A friend asked me if I was going to Grundy County Corn Festival and I said “No Way!” Well she talked me into it and I went and sold out of most of my items!
Since then I’ve learned many things and been to many shows. I want to share them with you.
Here are important things to consider when looking at shows.
Is this a well known festival or show? The mistake I made with our first show was that it was brand new and not well advertised so not many customers showed up.